5 Best LegalZoom Alternatives & Competitors in 2021

    by Luke Iovino
Updated May 3, 2021

If you are researching company formation, you’ll come across different business-forming services and registered agents. LegalZoom was one of the first to enter this now-competitive field, way back in 2001.

In almost 20 years, LegalZoom has faced a lot of newcomers. Some of these companies offer better services, and others offer better prices. And to be honest, some are completely incompetent.

Not sure if LegalZoom is the way to go?

There are alternatives that might end up better fitting your needs. We created this article to help you learn more about these alternatives. Below, we list 5 of the best formations services and review them.

Top Business Formation Services

Incfile logo

Incfile

• Form an LLC for $0 + State Fees
• FREE Registered Agent Service for a Year
• Trusted by over 500,000+ Businesses
• 100% Transparency

ZenBuisness

• Form an LLC for $49 + State Fees
• FREE Registered Agent Service for a Year
• Launched over 80,000+ Businesses
• 100% Accuracy Guarantee

Northwest logo

Northwest

• Form an LLC for $225 + state fees
• Registered Agent Service included ($125)
• Forming Businesses Since 1998
• 100% Error-Free Guarantee

Let’s take a look at today’s best business formation and incorporation services.

Don’t have time to go in-depth? Here’s a quick rundown of LegalZoom’s competitors:

#Ranking Basic Package cost Key Features
1. Incfile Starting from $0 FREE LLC formation, easy to use platfrom
2. ZenBusiness Starting from $49 Low cost, Fast & Simple, best value for money
3. Northwest Registered Agent Starting from $79 Excellent customer support, Fast LLC approvals,
4. IncAuthority Starting from $0 Free LLC set-up, great customer support
5. CorpNet Starting from $79 Affordable, secure information, great customer support

LegalZoom Alternatives To Save Money

Some of LegalZoom’s competitors offer higher starting prices. But in the long run, you might end up saving money on extra costs. With more expensive packages, you’ll receive the kinds of benefits that will help you later on. You never know what to expect when forming your business, so these benefits can be a real lifesaver.

We encourage you to do extensive research when picking out a package. At the end of the day, you don’t want to pay for something that you won’t use. Find out more about costs to set up an LLC.

Note: If you are looking to calculate the cost of forming a company, check out our calculator.

Incfile is an easy pick when compared to LegalZoom. Starting from the price, Incfile offers the lowest price point for an LLC filing service. Their starting price ($0 + state fee) beats out every other competitor!

When comparing LLC service packages, Incfile has the upper edge.

This is because it’s more affordable than LegalZoom.

Incfile also offers a whole year of a registered agent for free with any LLC service package.

Also, Incfile includes a 30-minute business tax consultation.

Sounds great, doesn’t it?

Incfile’s services are somewhat limited. While Incfile helps you file and form your business, they don’t provide any other legal advice. As we mentioned, LegalZoom does provide tax advice, guidance, or attorney help.

When it comes to approval or filing speeds, Incfile is the better of the two options.

Incfile processes business formation filings by the next day, regardless of your package. LegalZoom charges extra to speed up or “expedite” the process.

Representatives from Incfile are also known for trying to upsell more expensive packages.

Incfile’s customer support is excellent. Their staff is super knowledgeable and friendly.

They are available 5 days a week, where LegalZoom offers weekend phone support as well.

We have a separate extensive article about how these two companies compare.

Check out our Incfile vs LegalZoom review.

Why we like Incfile

File your business for $0 + state fees
Year of FREE registered agent services
Top notch customer feedback

Why we dislike Incfile

Many upsells
Value to cost

High

Ease of Use

Easy

Speed

Fast

Customer Care

High

Reputation
Trusted
More services
Many

ZenBusiness is a direct competitor to LegalZoom. They offer similar services at reasonable prices. ZenBusiness tends to particularly focus on forming LLCs and incorporating businesses.

In comparison, LegalZoom has a broader focus. This includes providing tax advice, guidance, or attorney help.

Forming an LLC with ZenBusiness will cost you $49 for the silver package (base package). But you might choose to go with their more expensive packages. Even if you do, ZenBusiness will be cheaper and they will offer more value for the same price.

If you go for the Premium package ($299), ZenBusiness includes a website for your business. But for the Starter and Pro package, you’d have to pay an extra $100. This is a great way to attract customers since today, having a business website is a must.

When comparing their customer service, we’d have to give it to LegalZoom. Their representatives are ready to help you or answer any questions 7 days a week.

In our experience, LegalZoom has always been a good option. Whether it’s been through chat, email, or phone calls, LegalZoom was easier to reach and faster to reply.

It is also worth mentioning something important to consider with ZenBusiness. They disclose that business formation will take about two to three weeks.

ZenBusiness also upsells their offers for an extra fee. For example, they will offer to “expedite”, or get things done quicker, for extra money.

Over 4,000 people reviewed ZenBusiness with an average score of above 4.5 stars on Trustpilot.com. Their quality of work is exceptional, and they always tend to please the customer, no matter what.

We have a comprehensive comparison article on ZenBusiness and Incfile explaining how they matchup.

Before you choose your online formation service, be sure to check out our review.

Why we like ZenBusiness

File your business for $49 + state fees
Year of FREE registered agent services
Very positive customer reviews

Why we dislike ZenBusiness

Short record, established in 2015
Value to cost

High

Ease of Use

Easy

Speed

Fast

Customer Care

High

Reputation
Trusted
More services
Many

Another great competitor or alternative to LegalZoom is Northwest Registered Agents. Their business strategy is different from the rest of the competition.

Northwest’s strength comes from its outstanding customer support.

Their high-quality Corporate Guides service works particularly well. Each customer’s account is immediately appointed to a Corporate Guide. That representative is there to help you with whatever problem you might be facing.

It’s especially convenient when you call Northwest back and the same person who helped you during your last call picks up.

This way you won’t have to waste time explaining your issue all over again.

In our experience, LLC filing and approval was much quicker with Northwest. It takes about 2-7 business days to get approved while LegalZoom can take up to 15 business days.

When signing up for a registered agent, you’d pay a little more for LegalZoom, and there’s a reason for that.

Northwest only provides services related to business formation and registered agent services. But LegalZooms offers much more. On their side, you can find financial guidance, legal advising, and estate planning.

NorthWest is also a very well-trusted company in the eyes of consumers. Rated at above 4.5 stars on Google, it’s hard to find a bad review.

Even when customers are unhappy, Northwest is quick to respond and resolve the issue.

We have a separate in-depth article explaining how Northwest and ZenBusiness match up.

Check out our Northwest vs ZenBusiness review

Why we like Northwest Registered Agents

File your business for $100 + state fees
Year of FREE registered agent services
Great customer service

Why we dislike Northwest Registered Agents

Slightly expensive
Value to cost

High

Ease of Use

Easy

Speed

Fast

Customer Care

High

Reputation
Trusted
More services
Many

IncAuthority has recently taken the market by storm. Even though they date back to 1989, their services have particularly improved.

To begin, both companies have been in the market for a long time. LegalZoom has formed over 2 million business entities. Meanwhile, IncAuthority has formed only 130,000.

But don’t let this discourage you to consider IncAuthority. They do offer excellent services. Plus, IncAuthority provides you with a personal feel. This is unlike the bigger companies, where everything is systematic.

The customer service of IncAuthority was quick in our experience. They are ready to assist from Monday to Friday. Meanwhile, LegalZoom’s customer service is also available on weekends.

Another note to add is that IncAuthority has more affordable pricing than LegalZoom.

IncAuthority provides a free formation package for $0 + state fees!

IncAuthority offers a lot in their free formation package. This includes a business name search, document preparation, document filing, and 1 year of registered agent service.

You can’t get a package like that with LegalZoom.

Turnaround times are pretty similar, but we give IncAuthority the advantage. This is because they don’t upsell packages for faster filings and approvals.

Why we like IncAuthority

File your business for $0 +state fees
A full year of FREE registered agent services
Thousands of positive customer reviews

Why we dislike IncAuthority

Premium packages are very expensive
Value to cost

Average

Ease of Use

Easy

Speed

Average

Customer Care

High

Reputation
Trusted
More Services
Many

Our final competitor is a well-trusted company with great cost-to-value services.

But there is one thing that is important to mention. Both companies don’t offer registered agent services in their base packages.

Note: other competitors are known for doing so!

CorpNet’s prices aren’t the cheapest on the market, but they aren’t drastic.

If you aren’t satisfied with your purchase, they offer a 100% satisfaction guarantee. That means you get 60 days to ask for a refund.

Turnaround times are primarily based on the state you wish to form your LLC. CropNet’s filing and approvals generally take a couple of days.

We must note that there were occasions where business owners waited for more than a few weeks.

Comparing customer reviews, CorpNet outshines LegalZoom. LegalZoom isn’t known for great customer reviews, but they do get the job done.

CorpNet is currently rated at 4.9 stars from almost 500 reviewers on Trustpilot.com

Why we like CorpNet

File your business for $79 + state fees
Filed over 100,000 businesses
Offer 100% satisfaction guarantee

Why we dislike CorpNet

Charge a separate shipping and handling fee ($29)
Value to cost

Average

Ease of Use

Easy

Speed

Average

Customer Care

High

Reputation
Trusted
More Services

Many

Which LegalZoom Alternative / Competitor Should You Choose?

We left out a lot of other service providers, but these 5 give you plenty of versatility to choose from. All 5 formation companies offer excellent services, but with their personal twist.

Well, which one should you go for?

To conclude LegalZoom’s competitors:

Incfile offers the most value.

ZenBusiness offers the easiest to use platform.

Northwest Registered Agent offers the best customer support.

IncAuthority offers business care.

CorpNet offers the most variety of services.

LegalZoom Competitors: The Verdict

LegalZoom’s customer reviews aren’t that great. But regardless, over 2 million business entities have been formed under their wing.

Aside from business formation, their legal consulting is on point. They offer much more legal advice and guidance than their competitors.

But as always, we encourage you to do your own research before signing with service providers. It’s sure important to dig a little deeper when trusting your business in other people’s hands.

Checking in with us is a great start!

Check out the best incorporation services for your business.

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