Who are we

We are a community of people who share real-life financial strategies. Our mission is to provide useful content so you can have the knowledge and power to make smart financial decisions in your day to day life.

Everyone should be able to make personal financial decisions with confidence. At FinancePond, we strive to give every individual the tools to take control of one’s personal financial future.

Our team is filled with talented people dedicated to simplifying personal finance. We are laser-focused on bringing the most accurate and effective content to our readers.




What we do


Simplify personal finance for everyone

That’s our motto at Finance Pond! Personal finance is a complicated world and there are many levels of understanding. Our visitors vary from beginner investors to professional financial advisors. We have the experience and the know-how to get you to the next level.  No matter your background, here at FinancePond, were here to help!

Our team is small, but we pack a big punch!


Benjamin Aronson

Chief Executive Officer

Meet Benjamin! Benjamin is our CEO and has been pioneering FinancePond since 2020. As CEO Benjamin gets involved in just about everything here at FinancePond. From market research to content writing there isn’t something that scares him away. Benjamin started his career volunteering in various financial positions in college. He also interned for 2 years at an accounting firm to better understand the financial world. After absorbing practical knowledge Benjamin decided to help friends and family better understand the basics of personal finance. When Benjamin’s not simplifying personal finance you can find him hiking with friends, playing frisbee on the beach, or learning new songs to play on the guitar. Benjamin studied business management with a specialization in accounting at the IDC international school.


Luke Iovino, CPA

Chief Operating Officer

Luke Iovino profile picture

Meet Luke! Luke makes sure FinancePond is running smoothly and by the book (quite literally as Luke is a Certified Public Accountant). Luke helps lead the team and gives financial expertise in personal articles related to legal and economic topics. Aside from working at FinancePond, Luke works as a Senior Tax Associate for PWC. If Luke isn’t working you can find him out jogging with his dog Liyla, golfing with his closest friends or binge-watching “The Game of Thrones”. Luke has a bachelor’s degree in accounting from Quinnipiac University and is CPA certified as of 2019.


Jake Plotkin

Head Data Analyst

Jake Plorkin

Meet Jake! Jake loves digging into data to find the useful points for our readers. When it comes down to analysis and research, Jake is our guy! Jake doesn’t only deal with loads of data, he is also our right-hand man when it comes to customer experience. Jake is a master at time management and when he isn’t sifting through data you can find him at Greystone where he works as a Loan Originator. On the weekends you can find Jake surfing the waves at Far Rockaway NY or reading a book under the tree in his yard. Jake has a bachelor’s degree in business with a specialization in finance from City University of New York- Baruch College.


William Plotnick

Head Content Editor

william plotnick profile picture

Meet William! William’s passion is ensuring that the world of finance is presentable and understandable to anyone interested in maximizing their investments. William oversees the content and presentation of each article we publish. He also assists the team as a copy editor. When William isn’t making sure our content is of the highest quality, you can catch him driving into the best international movies or speed biking through New York City. William has an MA from NYU and a master’s degree from Colombia University in Media Studies.



5900 Balcones Dr Suite 180

Austin, TX 78731


[email protected]

Phone Number:

+1 972-969-8458