About FinancePond

FinancePond is a leading digital resource for small businesses, entrepreneurs, and personal finance enthusiasts.

We are a team of detail-oriented business professionals and finance nerds that provide in-depth, actionable, and comprehensive content to help you get to the next level.

Our Story

Benjamin Aronson started FinancePond in 2019. While working on a solo business plan, Benjamin got stuck and couldn’t find a reliable source online to answer his question. He realized that there was a lack of quality content online to help entrepreneurs get to the next stage.

To fill this gap Benjamin rounded up some of his best friends with business, finance and entrepreneurial backgrounds to launched FinancePond.

Among them they have worked as financial educators, certified public accountants, investment advisors, law consultants and of course, business owners.

Together they are a team of business and personal finance experts with real world experience.

Meet The Team

Meet Ben đź‘‹

Meet Benjamin! Benjamin is our CEO and has been pioneering FinancePond since 2020. As CEO Benjamin gets involved in just about everything here at FinancePond. From market research to content writing there isn’t something that scares him away. Benjamin started his career volunteering in various financial positions in college. He also interned for 2 years at an accounting firm to better understand the financial world. After absorbing practical knowledge Benjamin decided to help friends and family better understand the basics of personal finance. When Benjamin’s not simplifying personal finance you can find him hiking with friends, playing frisbee on the beach, or learning new songs to play on the guitar. Benjamin studied business management with a specialization in accounting at the IDC international school.

Hi, I am Luke 🤙

Luke makes sure FinancePond is running smoothly and by the book (quite literally as Luke is a Certified Public Accountant). Luke helps lead the team and gives financial expertise in personal articles related to legal and economic topics. Aside from working at FinancePond, Luke works as a Senior Tax Associate for PWC.

If Luke isn’t working you can find him out jogging with his dog Liyla, golfing with his closest friends or binge-watching “The Game of Thrones”. Luke has a bachelor’s degree in accounting from Quinnipiac University and is CPA certified as of 2019.

Meet Jake đź‘‹

Jake loves digging into data to find the useful points for our readers. When it comes down to analysis and research, Jake is our guy! Jake doesn’t only deal with loads of data, he is also our right-hand man when it comes to customer experience. Jake is a master at time management and when he isn’t sifting through data you can find him at Greystone where he works as a Loan Originator.

On the weekends you can find Jake surfing the waves at Far Rockaway NY or reading a book under the tree in his yard. Jake has a bachelor’s degree in business with a specialization in finance from City University of New York- Baruch College.

Hi, I am William 🤙

William’s passion is ensuring that the world of finance is presentable and understandable to anyone interested in maximizing their investments. William oversees the content and presentation of each article we publish. He also assists the team as a copy editor.

When William isn’t making sure our content is of the highest quality, you can catch him driving into the best international movies or speed biking through New York City. William has an MA from NYU and a master’s degree from Colombia University in Media Studies.

Our Mission

Our mission is to deliver the most accurate answer to your questions by providing the tools, guides, and information you need to navigate to success.

Our Vision

Thousands of entrepreneurs and personal finance enthusiasts trust us every month to provide the best answers. Our audience relies on our content to make important decisions.

We make this happen by asking numerous questions, speaking to industry leaders and taking part in hours or data driven research to find the most accurate answers.

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